There are a lot of myths and fables about one-way link building and link exchanging for search engine optimization. Lots of website owners wonder which of these two linking systems work best for their business and what linking they should concentrate on to get higher search engine rankings.

First we need to understand the difference between the two:

What is One Way Link Building?

One way link building is simply linking from one website to another, with no expectation of a reciprocal connection. For example, if you connect from your website to Google.com and that website doesn’t connect back to your website then you have done some one way link building for Google.

What is reciprocal linking?

Reciprocal linking is if you connect to a website and then that website connects back to your website.

There is no doubt about it that all good inbound links will help you to get higher search engine rankings. That is why the most important thing is that the connections to your website are from good quality related sites and on-topic anchor text is used. One way link building is to be preferred because it is like a free vote for your site. Reciprocal links are of less value because there is a kind of agreed deal to swap connections.

The fact is that all links from high quality websites with high page rank will help your rankings, connections from poor low rank sites won’t help anyway near as much.

If you want to improve your websites search engine rankings, then you will have to get links from high-ranking web pages that have something to do with your site or you canĀ buy backlinks.

Building one way links with the right tools and mind-set is pretty easy to do and one way of getting your one way link building underway is by using high quality web directories. If you do this in a methodical way it won’t be long before you will have plenty of links pointing back to your website.

Nobody knows what the exact formula is that the search engines use to produce their search results, but it is a well-known fact that links to your website make up a big percentage of a site’s popularity and how the website or blog is ranked. So one way links can produce better search engine results that give more visitors to your site and the more traffic you have the more chance you have of making better money.

The success of your website in most niches depends on how good you are in one way link building. If you think of search results as a popularity contest with the website with the most links as the most popular, you will understand why one way link building is so important to success.

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