The last 10 years have seen a tsunami of products from China washing up on the US market shore. One product that is having a noticeable impact on the western states are kitchen cabinets.
Most people importing Chinese kitchen cabinets to the states are from Asia or the Middleast. Typically a sizeable company or consortium will contract with a manufacturing facility in China either directly or through a proxy. They obtain pricing based upon a agreed number of units/container loads over a specified period of time. They receive the containers and warehouse the product locally or ship it overland to be warehoused in some inexpensive logistically advantageous location.
The product is then disbursed through a loose network consisting of builders, remodelers and retail outlets. It is not uncommon to see ads in the newspaper offering complete 10×10 kitchens of solid oak including granite countertops for under $3,000.00. This massive onslaught of inexpensive cabinets has taken considerable market share away from US manufacturers who catered to the new construction and low end remodeling markets. This has had only a marginal effect on manufacturers who cater to more upscale clients.
First let it be said that the Chinese have done their homework to the extent that they know which buzzwords to use for American audiences. They have learned how to position their product so as to appear nearly the same as the competition yet for less than half the cost.